NIKE CULTURAL HUB AT WOMEN’S ALL STAR WEEKEND 2024
The Goal:
Create a space for the Nike Comms team to communicate with the media about their history and ongoing support of women’s basketball. It showcased recent collaborations and their 2024 Olympic collections. It featured a book nook curated by Harper’s Bazaar Editor Lynette Nylander, a Jersey Bar, Department of Nike Archives Shoe Collection, and curated lunch by James Beard award winning chef Rene Andrade.
Scope: Experiential Art Direction, Production Design, Drafting, Technical Direction. Work done through TAIT as producing agency
