Nike book 1 release party at all star weekend 2024
The Goal:
Create an intimate, sophisticated, and exclusive atmosphere for a party to celebrate the launch of the Book1 shoe. Invitees included Devin Booker and a select group of family, friends, Nike collaborators, and tastemakers. The night should inspire buzz for the shoe by promoting conversation and photo-worthy moments that capture Book’s style and brand.
Scope: Experiential Art Direction, Production Design, Rendering, Graphic Design. Work done through TAIT as producing agency
