undefeated x aj4
Craft a global campaign that speaks to the legacy of the iconic UNDFTD x AJ4, but also attracts a new, younger audience. Utilize a pre-launch stunt that builds hype ahead of release weekend, and a release party that celebrates the culture and community that made the shoe a grail.
In addition to activations in Chicago and LA, we developed the global VC to guide visual elements for retail, socials, and other activations around the world.
The Goal:
Scope: Experiential Art Direction, Production Design, Rendering. Work done through TAIT as producing agency
Mood Board
Render: Chicago
Render: Chicago
Event Photo: Chicago
Event Photo: Chicago
Render: LA
Render: LA
Render: LA
Event Photo: LA
Event Photo: LA
Event Photo: LA
Event Photo: LA
Event Photo: LA
Event Photo: LA